As CEO of A Place for Mom (APFM), Tatyana Zlotsky leads the Company’s strategic vision, operations, and management as it continues to grow and expand its offerings across the continuum of senior care. She brings over 20 years of experience driving strategic business outcomes, operational excellence, and innovation.Zlotsky initially joined APFM in 2019 as CMO and has served in key leadership roles since then, most recently as President and Chief Revenue Officer. She successfully led the sales and marketing teams, accelerating customer acquisition and revenue growth while elevating the brand and overall customer experience and significantly expanding APFM’s home care business.Zlotsky joined A Place for Mom from American Express, where she spent nine years driving revenue growth in the U.S. Small Business division. Before Amex, she held various executive positions at other Fortune 500 companies and technology startups.Zlotsky holds an MBA in marketing and finance and a bachelor’s degree in marketing from Rutgers University School of Business.
